Who are The Actives
After months of solid work behind the scenes, The Actives Team are excited to soft launch our first product to market on our crusade to inspire children to become more physically active – every day!
The Actives who are currently made up of two engaging cartoon characters who are called Active Annie & Active Alfie:
will be soft launching their new kid’s membership card in November 2017.
The Actives Card ambition is to help support all key stakeholders to win the fight against childhood obesity through making it easier and more affordable for:
- parents to find and access local and affordable physical activities
- kids activity providers to engage and connect with local parents
The initial pilot area is a 15km radius around Bracknell Town Centre, which targets approximately 300 primary schools and 100,000 children under the age of 11.
The Actives Partner Network
We have been overwhelmed with the support we have already received from over 150 activity partners who have already signed up (for free) to advertise their services on our cool new platform.
So far, our wide range of activity partner services range from indoor to outdoor activities, summer to winter activities, individual to team activities, big centres to small clubs, and range from FREE activities to discounted activities – so there really is a physical activity for every child regardless of their skills, abilities and social preferences.
If you are a kids activity provider or provide families with great days out in which they the whole family can be physically active at the same time, we would love for you to join our partner network for free.
The Physical Activity Journey
The key thing is just ‘trying out’ and ‘giving an activity a go’ to see whether or not children like it or dislike it – as they will soon tell you either way!
Children are the best self-motivators in the world and when they find activities that they really enjoy for their own intrinsic motives, you have succeeded and you can reward yourself with a firm pat on the back!
Of course, this process of finding a well suited physical activity which has to match the parents budget, schedule and of course the children’s enjoyment factor can be a very long road, so be prepared to encounter challenges along the way!
These challenges can present themselves in a variety of ways e.g. all boxes are ticked from the parent such as budget, location, schedule, and the child absolutely loves the activity – but the challenge could be that the child simply doesn’t connect with the activity provider.
I would say that there are a lot of parents who underestimate the challenge of truly finding the ‘right physical activity’ whereby the child can not only receive amazing and instant health benefits but can also benefit from in later life e.g. getting involved in a hobby that they can still enjoy and have fun with right when they retire!
The Actives Card
We know that kids and family physical activities can be very expensive which plays a contributing factor as to why some children are more inactive than others, and that is why we hope that The Actives Card can help break down some of those financial barriers to allow every child the opportunity to be physically active every day.